Raho Bornhorst

My success story

Hello, my name is Raho Bornhorst.

I am a professional coach, entrepreneur and was a successfully independent publisher for 20 years.  With our development programs I brought International bestsellers including as Brian Tracy with his books, programs and seminars to German major distributors.  For the last 30 years I have been a success coach. Although I already built a very successful business and earned a lot of money, I always kept searching for deeper insights and higher levels of awareness, to search paths to enable people, living into their purpose as a whole. Since I could not find true happiness within for a long time, I created the „Inner Chi Coaching“ method.

“What is it that I am missing?”

I have asked myself over & over again & wondered despite my success “what am I missing?”

Inspired by famous coaches like Tony Robbins, I became a firewalking instructor in 1997, have studied under gurus in India, and continued to study and progress in intensive collaboration with International coach Brian Tracy. In 2003, I took a sabbatical year in order to understand myself and get really clear on where I wanted to go. I used up my savings and from that time onwards I lived and learned abroad for more than 7 years to go deeper into life’s true purpose. I’ve consistently continued training and attended more seminars to find my true calling. I have been in retreats and ashrams of Indian masters, and became a spiritual counselor and teacher with a spiritual intention (Self-Consciousness) to be able to concentrate fully on what really helps if you want to find your true sustained happiness – but implementing this into your everyday life is the real proof. So I am teaching how to earn your money with what you love most in your life.

Detached from religions and beliefs, as a seminar facilitator and coach at seminars for personality development and dozens of trips to great masters in Europe and the USA I focused on finding some kind of entrepreneurship, that enables your whole being to engage, so you value your heart and never risk a burnout. Because my goal has always been: to find what makes us aware of sustainable happiness that not only creates personal freedom but also freedom for all interested people – creating sustainable fulfillment that’s learnable!

The most important point:

Mindset – Your Mindset – You need to rethink and restructure your inner attitudes to actually change your thoughts, ideas, doctrines and beliefs in order to have a real sustained success.

I did so. And I put everything to this test: “Does what I’m doing here serve everyone else? Does this really work for everyone? Or: What do I have to omit, what is important for other people who also would like to find their own way to happiness?”

I went down a path that was full of frequent ups and downs –and gained a deep confidence in the process for me and for those I’ve worked with. And if I recommend something, built upon my hundreds of encounters with real masters and thousands of personal encounters with clients, who also wish to create a life full of real inner freedom and true happiness.

Because this does not necessarily require a “doctrine”, but self-confidence and love in one’s own – in one´s interior, there is a universal approach that has individualized application. There is a need to clarify how one’s own vital energy, which is called “chi” in Asia, naturally flows or stagnates – and how one can know one’s energy and even steer and control it to a large, decisive whole. Love as the highest energetic resource is used and integrated to learn how to expand your awareness and apply it to business and everyday life. If your own higher love rules your life, while you learn to control your life, you will get incredible insights to master all aspects of life!


After establishing his publishing company in 1990, while still extensively studying business, he was successful for 12 years with audio seminars from international bestsellers such as Brian Tracy; with whom he has supplied distributors such as Allianz, AWD, BMW and Volkswagen. As a personality brand trainer and coach for unity consciousness, he combines professional knowledge and principles for tremendous success leading people who seek and drive their own path to success and fulfillment.

Raho Bornhorst has participated in thousands of seminars and trainings worldwide in which he brought about insanely fast results for attendees.  When attending seminars & working with Raho’s coaching & principles, people experience radical changes with their ideal individual development. He trains with methods from as NLP, superlearning, mental training, meditation inauguration and outdoor self-overcoming, to practical phone sales training, overall sales training as well as employee and team training. As a motivational coach and spiritual teacher, he has a very intense education and over 20 years of experience in contact with thousands of people who seek success and fulfillment and find it when working with him.

Here’s a comment from the world’s most successful trainer, Brian Tracy:

“From overcoming inner fears to breakthrough-coaching for true inner freedom to more success in business: Raho is able to make it very quickly clear to anyone who is interested how unity consciousness and love for one’s being greatly facilitates daily work and private life. On the basis of the inner alignment and one’s own meaning of life, through the knowledge and love of the essential, he leads to the greatest motivation of the human being.

From specialist knowledge to the success laws in the economy, the laws of human consciousness to the lived, unity success consciousness Raho Bornhorst’s Training leads to mental freedom, independent and free of any dogma. Christian-influenced, spiritually free, he lives and teaches freely of all faiths, always oriented to best possible practical results.”


  • High school diploma, apprenticeship as a baker with grandfather and father (Degree: journeyman’s certificate: 1 year), studies in business administration (degree as Dipl.-Kfm.)
  • 1989 Mental Trainer, Superlearning, Autogenic Training, Consciousness Development
  • 1990 (during studies) Foundation of the JFB Bornhorst GmbH for adult education
  • 1992 completion of his studies in business administration (Dipl.-Kfm.) with focus on marketing, personnel policy and psychology
  • 1999 Additional studies at the Los Angeles School of Film and Television, (UCLA), specialized in “Independent TV and Film Production”
  • 2003 LIVE TV programs for TV direct sales (QVC and RTL home shopping) as well as shooting for a first, own pilot project “Coaching-TV”
  • 2004 training as a holistic coach and spiritual teacher
  • 2009 Relocation of JFB Bornhorst GmbH to Freiburg
  • 2010 Release Audio Seminar “The Higher Self” for self-awareness
  • 2011 pilot projects for own coaching TV production (ARD subsidiary, 2014 on ice)
  • 2012 Summary of individual seminars on the “InnerChi” Coaching Year Training
  • 2013 release of the book “Kiss the Frog” as co-author with Brian Tracy
  • 2015 release of the book “Restart” with Brian Tracy and Marc Thurner

For specific inquiries, please send a personal e-mail to bornhorst@bornhorst.de


Holistical consulting with a solid foundation in everyday professional life, frees up what the human soul desires most: strength, joy & a person’s true path to fulfillment. The art of creating one’s own happiness lies in enabling personality to integrate mental fulfillment with work. The ability to work at the highest spiritual level leads to insights beyond success and failure. As love can continue to grow independently of success and defeat professionally, Raho coaches people to their path to true freedom and inner fulfillment – no matter where he/she stands in life.


In a year’s training (9 weekends of the a year) people learn with Raho, what makes the enthusiastic layman a successful independent coach and seminar leader. Each individual’s enthusiasm to engage in life through holistic awareness leads to profound experiences that promote personal competence, respect and love in interacting with other people. By intelligent methods and hands-on exercises, personal development can unfold in that year as rapidly as you can imagine at best in total reality. Individual parts of the training (the first 6 weekend seminars) can also be booked on request, depending on the objectives. More details about this intensive training below …


Everyone has different mental goals. But only when a person senses and recognizes his/her destiny can he/she consciously pursue it to a true level of success. Most people realize their true inner greatness only when they recognize and feel from the depth of their heart what ultimately matters to their own soul.

Most people have not been raised with a true understanding with enlightened fullness. But the laws of nature as well as the spiritual laws in human existence are consistent & always work – and in the same way for everyone. The only question is whether a person can recognize all effects, assess them and use them correctly for his/her goals. Which truth works, the soul decides by true orientation towards an individual’s desire for his/her true greatness.

As long as the individual has a feeling of life’s actions being determined by emotional turbulences, which are dominated and directed by old ideas and habits, many don’t experience the fullness of their potential. The holistic approach uses the depth of the human soul as well as the heights of the human mind to gain a full insight into one’s own reality in all essential decisions. This provides a much better view of the possibilities for free personal development leading to fulfilment and greater success.

The motto: Through the inner fire to freedom and success

He/she who feels his/her innermost core, who has gone to the bottom of his/her soul to recognize meaning in life, can form an almost inexhaustible source of strength and enthusiasm for commitment. In this way, it is possible to get excited about something in the long run and to have long-term commitment to it. Everyone finds his/her own best way with the right, competent guidance helping them direct mindfulness. Focused attention and inner peace provide an unwavering foundation for the future focus on targeted career success.

How and when it is possible to take away old garbage and old patterns of thinking from the soul and burn it is beyond rational thinking? Just as love cannot be “understood” and explained, but can only be described, so does this individual spiritual fire of true enthusiasm become free only when, a person makes his/her own experiences with it in order to check: “What is really important to me as a soul? What do I want, and where should MY journey go?”

Raho Bornhorst is an initiator, coach and trainer who makes people very aware quickly and clearly shows how the essential next steps lead to making one’s own ideal path very clear. From this place grows the greatest joy. It’s in this place of mindfulness that the greatest internal forces and powers are slumbering, which every man can open up for himself and turn into success.


In seminars and training with masters of their profession one can learn many things. But only by personal experience, the individually achievable results become visible.

The following trainings inspired and shaped Raho Bornhorst:

  • Mental training, autogenic training, meditation
  • Outdoor survival experience and outdoor training camps
  • NLP coaching (neuro-linguistic programming) and communication
  • Superlearning, Speed-reading and others visualization techniques
  • Body-oriented therapies (e.g., Tibetan Pulsing Healing)
  • Shamanic Training, Rebirthing, Firewalking Teacher
  • “SAGE” training (experience-oriented self-awareness)
  • System-oriented statements as a problem-solving aid (system locations)
  • Marketing, selling, coaching, leading, managing etc. (IHK-Berufsausbilder)
  • Film and TV Production Studies (UCLA, University of Los Angeles, USA)
  • Numerous contacts with spiritual masters in Europe, America and India
  • TV Co-Moderation (RTL Shop, QVC) in LIVE TV sales shows
  • TV pilot projects (“coaching TV”) as moderator, expert and coach
  • Spiritual awareness, Zen meditation, silence awareness
  • Inaugurations and training in Feng Shui, spiritual healing and much more
  • Training as Spiritual Teacher of Spiritual Freedom
  • instruction for training: “InnerChi – professional coaching”


Individual (single) Business Coaching days (in Freiburg): 4.000 € net per day

Private coachings from 2.400 € net + VAT + expenses

Analysis and consultation days (Tel./Skype): from 2,700 € net / day

Seminar days with arrival and overnight stay from 4,000 € net / day

Impulse lecture and moderation: from 5,000 € / day

Specific seminars: from 5.900 € / day

All prices are net plus VAT and expenses. For a request and a free call please send me a personal e-mail: Bornhorst@Bornhorst.de

Link to “Facebook” by a “Like”. Like that we stay in contact with each other.

Official statement about my attitude (Raho Bornhorst):

  1. I have participated in many years of success training and have been inspired by many different seminars around the world, but never got stuck in any philosophy. I am completely independent and free.
  2. I have learned from many different teachers in Europe, India and America, but I have always remained free. I feel free to think and feel what is best for me.
  3. I am a Catholic educated and influenced and think that’s a really good thing. I have met Indians, Hindus, Buddhists, and many other faiths, but I never left the church, never joined another faith.
  4. I have done training on self-discovery, autogenic training, meditation and much more. But I pass on only what helps people, free of prejudices (and free of sects!) to adjust to warmth, human togetherness and respect for all people. I think everyone should find success and love, fulfillment and freedom as they see fit.
  5. I have never had anything to do with Scientology, I do not want to have anything to do with them and I would never do anything like that.
  6. I think that people are most happy and successful by following their own hearts.

For me, this shows up in my own shining eyes, so that I want to help as best as possible to clear the way people to experience true love & light. It may sound strange to some people, if a clear mind like me, a publisher and a professional coach for entrepreneurs and those self-employed, that a graduate businessman deals with the focus on bright eyes and love. But those who have visited and interviewed truly successful people all over the world, as I do over and over again, recognize that one should never be led by a fear but rather by one’s own love and enthusiasm, to win increasingly more fortunate and success. Encouraging enthusiasm and wit 🙂 that means (for me) to be a spiritual (ie: holistic) teacher: to guide through spirit and focus on love for freedom, happiness and success.

Dipl. Kfm. Raho J. Bornhorst

Testimonials about Raho:

(german – english subtitles)